WEMO chooses an independent and proactive market strategy for the Russian market to achieve further growth

WEMO has been designing, building, selling and maintaining fast and flexible production lines for the processing of sheet metal in the Russian market for more than 18 years now. This is done from their office and production facility in the Netherlands. Since July 2014, demand from the Russian market has been decreasing. One of the reasons for this is the sanctions that have been imposed on Russia by the EU. The sanctions are still in force, but WEMO has recognised that the demand for typical WEMO solutions is increasing. Solutions that can deliver processing of sheet material with a high output and more flexibility within a product family. In order to identify opportunities at an early stage and speed up the current growth, WEMO is striving for an independent and proactive market approach. This means that the current agency relationship that WEMO has with Alexander Smirnov at OMT for Russia has been terminated.

Hans Flipse, Sales & Business Development, is focused specifically on the development of the Russian, Polish, Scandinavian and Benelux markets.

Since the start of 2019, WEMO has been using a different market strategy, which is delivering positive growth in Russia. Looking at the Installed Base and the increasing demand for configurations that WEMO solutions fit perfectly, WEMO sees a lot of potential in Russia and the surrounding CIS countries.

The high-quality, innovative solutions that we offer for the sheet metal processing industry provide outstanding productivity, extremely high accuracy and reproducibility within product families. A perfect solution for companies that need a good price per product, flexibility and high productivity in a demanding market,” says Hans Flipse, Sales & Business Development at WEMO.

For the time being, WEMO will be implementing the market strategy from its head office in the Netherlands.

“You could say, irreverently, that we are throwing out our old shoes without having bought a new pair. We are making the conscious decision to take the next steps in bare feet, in order to determine exactly what kind of shoes we actually need.
That is often a much better way to get a clear idea of what is best for us and the opportunities and cooperations will reveal themselves through this discovery process. I would therefore like to warmly invite everyone in the industry to contact us if they see any opportunities and possibilities for cooperation in this great, potent Russian market,” says Jeff Hagelen, CEO of WEMO.

WEMO’s main focus in Russia is on customers within six sectors: Shelving Systems, Steel Cabinets, Steel doors, Ceiling Tiles, Interior Wall Systems and Elevator Panels

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